Effective September 1st, 2023



Brescia, 7 September 2023AEB Group, the renowned international ingredient company specializing in biotechnology and natural ingredients for the enhancement of wine, beer and other food and beverages production, is pleased to announce the appointment of SimonPietro Felice as its new Chief Executive Officer, effective September 1st, 2023.


SimonPietro Felice brings a wealth of experience and expertise to his new role at AEB Group, making him the ideal candidate to lead the company into its next phase of growth.


SimonPietro Felice has an impressive track record in the wine industry, boasting 20 years as a CEO across three different assignments. His leadership has been instrumental in the success of both privately held and private equity-backed wine companies, cementing his reputation as a results-driven executive. Notably, before joining AEB and until 31 August 2023, SimonPietro Felice was the CEO of Caviro, the largest wine-selling cooperative in Italy, where he achieved remarkable growth, increasing revenues by 40%.


SimonPietro Felice holds a Bachelor of Science in Electrical Engineering and Economics from MIT in Boston and earned his MBA from Bocconi University in Milan. His professional journey has been marked by significant accomplishments, including 7 years as a consultant in both the United States and Italy, with 5 years at Bain & Company, where he honed his strategic acumen.


AEB Group’s Board of Directors welcomes SimonPietro Felice and is confident that his leadership will propel the company to new heights in the years ahead. This appointment underscores AEB Group’s commitment to delivering exceptional value to its clients and advancing the fields of wine, beer and other food and beverages production through cutting-edge biotechnology and natural ingredients.


With SimonPietro Felice at the helm, AEB Group is poised for even greater success and continued innovation.


"SimonPietro Felice’s appointment as CEO marks an exciting new chapter for AEB Group, and we are delighted to welcome him,” says Bertrand Pivin, Managing Partner at Seven2 (formerly known as Apax Partners, owner of AEB since 2018) and Chairman of the Board of AEB Group. “His impressive track record in the wine industry and his strategic acumen make him the ideal leader to steer AEB Group towards even greater success."


SimonPietro Felice expressed his enthusiasm for joining AEB Group, stating, “I am honoured and excited to lead such a dynamic and forward-thinking organization like AEB Group. The company’s rich history of innovation and dedication to serving its global clients is inspiring, and I look forward to working with the talented team to drive further growth and success."